Top 5 Books and Reference Apps on Android in Kenya Q4 2022

In the fourth quarter of 2022, the Books and Reference category on the Android platform in Kenya showcased notable trends. Here’s a closer look at the performance of the top five applications in this segment, based on data from Sensor Tower.

GoodNovel - Web Novel, Fiction experienced a steady increase in weekly revenue, peaking at approximately $1.3K in the final week of December. Weekly downloads surged significantly mid-quarter, reaching around 2.7K in early December. The app also saw a consistent rise in weekly active users, peaking at over 10K in early December before slightly declining to around 8.9K by the end of the quarter.

Joyread showed a more fluctuating pattern. Weekly revenue saw a decline, dropping to approximately $385 in early December before recovering to about $585 by the last week of the year. Downloads also decreased from around 722 in late September to just 223 in the final week of December. Active users mirrored this trend, starting at 1.2K and falling to around 703 by the end of the quarter.

MoboReader had varied performance metrics. Weekly revenue saw a gradual decline from around $619 in late September to about $298 by the end of December. Downloads also fluctuated, with a notable peak of 1.1K in early October but falling to just 102 in the last week of December. Active users peaked at over 5K in early November but dropped to around 2K by the end of the quarter.

Audible: Audio Entertainment maintained relatively stable weekly revenue, averaging around $400, with a peak of $486 in late October. Weekly downloads remained consistent, hovering around 300, with minor fluctuations. Active user numbers were stable throughout the quarter, staying close to 1K.

Webfic - Fantastic Reading showed significant growth in weekly revenue, starting at around $395 and peaking at $567 by the end of December. Downloads increased steadily, reaching 214 in the final week of December. Active users saw a slight increase over the quarter, ending at around 1.6K.

These insights highlight the dynamic nature of the Books and Reference category in Kenya. For more detailed insights and data, visit Sensor Tower.